While I can't say I consider myself an indie author -- I am, after all, still trying to go the traditional route -- I keep an ear to the ground regarding what's going on. I am also a fan of the indie gaming scene, and I think young e-pubbing writers could learn a lot from them. After all, what e-publishing does is to leverage the internet as a delivery platform for content, something which indie game developers having been doing for years. So when I chanced upon this post from Jeff Vogel, a prominent indie game dev, I thought what he had to say might be relevant. I quote:
This is an important point, I think. A lot of self-pub authors try to increase sales by lowering the price, or increase profit per unit by increasing the price. But if you think about your own buying patterns, you probably have threshold values. For $0.99, you'll buy anything that looks mildly interesting. But as price goes up, you eventually hit the point where you have to think a bit before laying out the cash. Below that point, though, lower price just means less money. Which means e-pubbers are well served if they can get their hands on the statistics to determine those threshold values and price with them in mind.